Steam Recommendations

As I was browsing around the Steam store for Christmas gift ideas, I noticed that the Store tab now has a new recommendations section.  As far as first impressions go, it was not that accurate, for me; however I'm sure that their algorithms will improve over time.

Steam also lists the games that your Steam friends play most and any personal recommendations they have made.

Speaking of personal recommendations, you are able to recommend games from your Steam games list that can either be open or a recommendation to a certain friend.

What are your thoughts on this feature?  Do you think the recommendations are accurate?